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Cultural studies: power and media

Cultural studies: media, power and truly educated person.


Cultural studies believes that the 'culture' of community includes various aspects: economic, spatial, ideological, erotic, political.

Culture is all about power, or culture is produced. Cultural studies focuses on mass or popular culture.

The next question raises that what is power?

Power is the ability to make others do what you would have them do. It can be family, work place, relationship..

The dynamics of power are never static. Power is not like evil, from which we have feel some anxiety, but it's like a fire.


 Stuart Hall's Encoding/Decoding, set the scene for cultural studies of media ( his work on ideology, cultural identity and others are discussed). The essay argued that meanings within texts-songs, paintings, television soaps, are organised through the operation of certain 'codes'.


➤ 6 source of civic power:-

1. Physical force
2. Wealth
3. State action
4. Social norms
5. Ideas
6. Number

The next is how power operates?

There are 3 laws of power

1. Power is never static, it always moving...

2. Power is like water, it goes on flowing...

3. Power compounds, power multiplies power...



Media studies and it's role in the construction of cultural values, it's circulation of symbolic values, and it's production of desire is central to cultural studies today.

Media reproduces the existing social values. TV serials return us to dignify 'perfect' family.



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